I am scheduled to teach JOUR 140 — Public Relations at Cypress College this fall. A few more students will put us over the top, so now is a GREAT time to enroll.
Since it’s an evening class, it should be ideal for a small-business owner. We will conduct project-based assignments, so they’ll be directly applicable.
Here is some detail about the course and what we’ll cover:
JOUR 140 C – Public Relations
Cypress College – Fall 2018
CRN: 14174
Wednesday, 7-10:05 p.m.
Students will study and practice the techniques and responsibilities of industrial, governmental, and civic public relations, with special attention to publicity writing and public relations campaign development.
| Date | Lecture/In-Class |
| Week 1
Aug. 22, 2018
|
Brand Image — The big picture of Public Relations (the umbrella of integrated communication management) |
| Week 2
Aug. 29, 2018
|
Communication Management — Roles and Functions |
| Week 3
Sept. 5, 2018 |
Media: Thinking Like a Reporter (5Ws & the H; deadlines; news cycle; news outlets) |
| Week 4
Sept. 12, 2018 |
Public Opinion and Damage Control |
| Week 5
Sept. 19, 2018 |
History, Theory, Persuasion |
| Week 6
Sept. 26, 2018 |
Publics I: Stakeholders; Internal vs. External Communication; Employee Communication |
| Week 7
Oct. 3, 2018 |
Publics II: Community Relations and Public Affairs |
| Week 8
Oct. 10, 2018 |
Publics III: Consumers & Marketing |
| Week 9
Oct. 17, 2018 |
Midterm |
| Week 10
Oct. 24, 2018 |
RACE: Research; Action Planning; Communication; Evaluation |
| Week 11
Oct. 31, 2018 |
Storytelling |
| Week 12
Nov. 7, 2018 |
Earned Media and Own Media |
|
Week 13 Nov. 14, 2018 |
Social and New Media |
| Week 14
Nov. 21, 2018 |
Law and Ethics |
| Week 15
Nov. 28, 2018 |
Putting it All Together: Integrated Communications; Clients; Career Opportunities |
| Week 16
Dec. 5, 2018 |
Final exam |