This is a reduction of a half-page ad placed in the Golden West College student newspaper, The Western Sun. As part of the 16-week advertising campaign, this ad was designed to help make students aware of the scheduling change. We focused on most attractive feature, from a student perspective: an expanded summer vacation. The ad ran in the paper’s final edition before graduation and the summer break.
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Marc S. Posner • Aliso Viejo, CA • mposner@posner.net
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