I am scheduled to teach JOUR 140 — Public Relations at Cypress College this fall. A few more students will put us over the top, so now is a GREAT time to enroll.
Since it’s an evening class, it should be ideal for a small-business owner. We will conduct project-based assignments, so they’ll be directly applicable.
Here is some detail about the course and what we’ll cover:
JOUR 140 C – Public Relations
Cypress College – Fall 2018
Wednesday, 7-10:05 p.m.
Students will study and practice the techniques and responsibilities of industrial, governmental, and civic public relations, with special attention to publicity writing and public relations campaign development.
Aug. 22, 2018
Brand Image — The big picture of Public Relations (the umbrella of integrated communication management)
Aug. 29, 2018
Communication Management — Roles and Functions
Sept. 5, 2018
Media: Thinking Like a Reporter (5Ws & the H; deadlines; news cycle; news outlets)
Sept. 12, 2018
Public Opinion and Damage Control
Sept. 19, 2018
History, Theory, Persuasion
Sept. 26, 2018
Publics I: Stakeholders; Internal vs. External Communication; Employee Communication
Oct. 3, 2018
Publics II: Community Relations and Public Affairs
I’m sitting at my desk at a Southern California community college. It’s the best in the nation, at least from my biased perspective. But it could be any college. Or a church. Or a movie theater. Or a high school. Or an elementary school. Or a supermarket parking lot. It could be the university where I’m enrolled or a similar campus across the country.
What an amazing weekend. Thank you to everyone who encouraged me along the way. When I enrolled at Brandman, I experienced what a lot of my students go through: doubt. I wasn’t sure I could earn a bachelor’s degree.
It took a lot of work, and an even-greater amount of discipline.
I’m deeply touched to be recognized by the Chancellor, my President, and Chancellor’s Staff with the NOCCCD “Above and Beyond” award for volunteer work on the Measure J campaign. This was a complete surprise and was made more special because behind the scenes people conspired to get my family to the board meeting where the presentation took place.
Thank you to Interim Chancellor Fred Williams, Dr. Bob Simpson, Kai Stearns Moore, Greg Schulz, and the rest of Chancellor’s Staff for creating this award and for making me a recipient. I also appreciate everyone else who helped pull off the surprise (Raul Alvarez, Phil, Tracy, etc.). Continue reading “What an Amazing Surprise Award”