Spin Zone: Join Me in JOUR 140 — Public Relations at Cypress College

I am scheduled to teach JOUR 140 — Public Relations at Cypress College this fall. A few more students will put us over the top, so now is a GREAT time to enroll.

Since it’s an evening class, it should be ideal for a small-business owner. We will conduct project-based assignments, so they’ll be directly applicable.

Here is some detail about the course and what we’ll cover:

JOUR 140 C – Public Relations
Cypress College – Fall 2018
CRN: 14174

Wednesday, 7-10:05 p.m.

Students will study and practice the techniques and responsibilities of industrial, governmental, and civic public relations, with special attention to publicity writing and public relations campaign development.

Date Lecture/In-Class
Week 1

Aug. 22, 2018


Brand Image — The big picture of Public Relations (the umbrella of integrated communication management)
Week 2

Aug. 29, 2018


Communication Management — Roles and Functions
Week 3

Sept. 5, 2018

Media: Thinking Like a Reporter (5Ws & the H; deadlines; news cycle; news outlets)
Week 4

Sept. 12, 2018

Public Opinion and Damage Control
Week 5

Sept. 19, 2018

History, Theory, Persuasion
Week 6

Sept. 26, 2018

Publics I: Stakeholders; Internal vs. External Communication; Employee Communication
Week 7

Oct. 3, 2018

Publics II: Community Relations and Public Affairs
Week 8

Oct. 10, 2018

Publics III: Consumers & Marketing
Week 9

Oct. 17, 2018

Week 10

Oct. 24, 2018

RACE: Research; Action Planning; Communication; Evaluation
Week 11

Oct. 31, 2018

Week 12

Nov. 7, 2018

Earned Media and Own Media

Week 13

Nov. 14, 2018


Social and New Media

Week 14

Nov. 21, 2018

Law and Ethics
Week 15

Nov. 28, 2018

Putting it All Together: Integrated Communications; Clients; Career Opportunities
Week 16

Dec. 5, 2018

Final exam


Don’t Shoot or Stab or Bludgeon the Messenger

I will not die in this spot.

I’m sitting at my desk at a Southern California community college. It’s the best in the nation, at least from my biased perspective. But it could be any college. Or a church. Or a movie theater. Or a high school. Or an elementary school. Or a supermarket parking lot. It could be the university where I’m enrolled or a similar campus across the country.

Published: Dec 8, 2016 | Buy the Way… Insights on Integrated Marketing Communication From the Annenberg School for Communication and Journalism at the University of Southern California.
In the wake of deadly events at Ohio State and USC, which book-ended the week of November 28, 2016, I decided to edit and share this piece I wrote about a year earlier. It was authored primarily as my work observed a national moment of silence for the shooting victims at Umpqua Community College.

Continue reading “Don’t Shoot or Stab or Bludgeon the Messenger”

Commencement take away: ‘The knowledge that we could do it’

I’m honored to have been selected to give the undergraduate student commencement address last weekend and excited that my alma mater included it on their news site.

May 28, 2015 | 1 Comment

Marc S. Posner offered the following address at the Southern Commencement held Sunday, May 24. Potential student commencement speakers were nominated by academic advisors, faculty members and campus directors and chosen after submitting speeches to a selection committee.

Here is the text:

Thank you, Chancellor Brahm — I’m excited to share my gratitude to the Brandman faculty and staff in person.

Guests: we are here today on the shoulders of the support you’ve provided throughout our journey.

And, fellow classmates: can you believe this moment has finally arrived? Continue reading “Commencement take away: ‘The knowledge that we could do it’”

Finally! Reflecting on Graduation and its Significance

What an amazing weekend. Thank you to everyone who encouraged me along the way. When I enrolled at Brandman, I experienced what a lot of my students go through: doubt. I wasn’t sure I could earn a bachelor’s degree.

It took a lot of work, and an even-greater amount of discipline.

Thank you to my family and friends who were there at commencement, including my sister who flew in and surprised me. Thank you to those who posted congratulations and added likes on Facebook. And, of course, thank you to the wonderful faculty and staff at Brandman University. Continue reading “Finally! Reflecting on Graduation and its Significance”

What an Amazing Surprise Award

I’m deeply touched to be recognized by the Chancellor, my President, and Chancellor’s Staff with the NOCCCD “Above and Beyond” award for volunteer work on the Measure J campaign. This was a complete surprise and was made more special because behind the scenes people conspired to get my family to the board meeting where the presentation took place.

Thank you to Interim Chancellor Fred Williams, Dr. Bob Simpson, Kai Stearns Moore, Greg Schulz, and the rest of Chancellor’s Staff for creating this award and for making me a recipient. I also appreciate everyone else who helped pull off the surprise (Raul Alvarez, Phil, Tracy, etc.). Continue reading “What an Amazing Surprise Award”